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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: In the life sciences industry, marketing operations (in particular the packaging, labeling, and final steps of new product development) remain virtually untouched by the computerized systems integration pervading the rest of the sector. However, cost-effective approaches do exist for digital workflow and asset management software and services, and can provide you with a wealth of cost savings and operations efficiencies.
Abstract: Counterfeit medicine is a major threat to the pharmaceutical industry. Seven percent of the medicine worldwide is counterfeit; however, advances in packaging and labeling technologies are coming to the industry’s aid. Pharmaceutical companies are using pilot projects to help labeling implementations throughout the supply chain to increase the availability of safe, licensed medicine and thwart the underground drug market.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: Intentia's Movex solution for the food and beverage industries has been highly regarded in Europe and the Pacific Rim. Now, Intentia is ready to gain foothold in North America. Read on to discover why this software for the process manufacturing industries should be on every food and beverage prospect’s shortlist of vendors.
Abstract: Learn how Manitowoc Beverage Equipment, a leading designer and manufacturer of ice and beverage systems equipment, streamlined its new product introduction and engineering change order processing.
Abstract: The three top issues facing food and beverage manufacturers and distributors: offering appealing and fresh products; complying with new regulations to ensure product safety; and delivering total solutions to customers—including special packaging, complementary products, and timely delivery. Learn how the right enterprise software can help food and beverage companies profitably meet the challenges these issues present.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: The Movex collaboration application suite includes enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), business performance measurement (BPM), value chain collaboration, and e-business--although tempting to its target market, it may not likely be as profound or able to deal with the same levels of complexity as the best-of-breed concoctions or the industry’s leaders' offerings. Nevertheless, this software should be on every food and beverage prospect's shortlist of vendors, as it is highly likely to meet the requirements of many mid-size companies and even some large ones.
Abstract: The food and beverage industries have very special needs, many of which are externally regulated. Read on to discover some of the unique challenges and software requirements for these industries.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: In the food and beverage industry, the channel master makes final volume decisions and mostly controls the unit price, with the manufacturer having limited power to increase or maintain prices. The only real variable the manufacturer does control is cost.
Abstract: Food and beverage manufacturers and distributors supplying major supermarket retailers share many common business challenges. The customers—powerful and demanding supermarkets and retail chains—want products manufactured
Abstract: Food and beverage manufacturers and distributors have many challenges on their plate, and even industry giants cannot afford to sit back. Given this backdrop, how can small to medium manufacturers cope with the same external pressures with comparatively fewer resources?
Abstract: Global demand for food and beverages continues to rise, and the market will pay a premium for partially prepared healthier choices. Food and beverage manufacturers with innovative solutions for these niche markets are in a position to gain brand dominance, resulting in higher revenues, profits, and market share. Discover tactical and strategic innovative practices that can help support changes in your business processes.
Abstract: Midsize food and beverage companies are striving to be more things to more markets, while ensuring consistent customer satisfaction and regulatory compliance. This industry is experiencing unprecedented opportunities at a time when reliability, quality, and food safety are growing concerns. Learn how business systems that tightly integrate vertical operations have helped these companies achieve a competitive advantage.